Why Clients Choose Me

Why Me?

I’ve been working in business for more than 30 years. Over that time, I have built a lot of businesses and launched a lot of products.

I started my first company at the age of 17. I was supposed to be in High School but that wasn’t working out for me.

I moved to New York City, as one does. I worked on Wall Street for a while. Later, I got a job in a Madison Avenue advertising agency. I enjoyed being around creative people and working in client service, and I stuck around those kinds of places for a long time.

I became a manager for the first time around the age of 24. It was around this time I noticed UPS putting their URL on the side of their delivery trucks

I joined a product design firm that had merged a web agency with a motion graphics studio. It was a dodgy outfit, for sure. I became CTO of that company and before long I was leading multi-million dollar projects.

I was a little terrified. The people who I worked with at this company were the most talented I have ever met. Looking back, I think we were all suffering from impostor syndrome. I can confess this now — nobody was faking it more than me.

Over ten or so years we grew Schematic to over 400 people. We made a lot of mistakes. WPP bought the company and it became their flagship digital arm. I think in my client service career I worked on over 1,000 engagements for the web, mobile and other digital platforms. At its height I was leading a team of around 100 people, resonsible for double-digit quarterly revenue growth, and personally managing a book of business over $10MM.

I eventually left and in 2011, I joined a tiny startup called Typekit. It was almost immediately acquired by Adobe. This was as the Creative Cloud transition was accelerating and just about to achieve escape velocity. It was a very exciting experience to help build our tiny SAAS software into a business with hundreds of millions in ARR.

Adobe concentrated its typographic teams under the Typekit leaders. I became General Manager of the combined team of about 50. I was with this team for a little less than a decade as it evolved from a startup to a corporate center of cloud excellence. I built millions of revenue around these products and I learned a lot about enterprise sales during this time.

As General Manager, I was responsible for all Adobe font products and technology. I left Adobe in 2019 to start Business Letters and the Safe @ Work community. Since then I’ve split my time between coaching, writing, and some product and people management jobs.

From 2021 to 2022 I led a product management team at FreshBooks. In 2022 I became a senior product leader for Amazon, where I led a product management team. I left Amazon in 2023 and became CEO of Type Network. In 2024 I left TN and am now coaching and consulting full time.

The most important lesson that I’ve learned in my travels is this: The essential characteristic of a great leader is the desire to improve.

Why coaching?

Coaching pairs you with an expert who is highly motivated to help you achieve your career goals.

To use a sports analogy, a coach is not a quarterback. They do not play on the field. Their vantage point from the sidelines is enhanced by their experience, practice of judgement, and wisdom gained as an collaborator over many years.

I work with corporate clients on business management, people management, and leadership skills. We talk about how to grow their business, motivate and inspire people, measure and manage their performance, have effective 1:1 and team meetings, and many other topics.

I work with individual clients on career development. I especially enjoy helping people who are in the process of a career transition.

I welcome all clients.

More than half of my clients are women and people of color. I especially enjoy trying level the playing field on behalf of the marginalized but very powerful communities.

I encourage anyone from an underrepresented community to get in touch with me. If I can make it easier for you to become my client, I will.

I’m a proud if marginal member of the LGBTQIA+ community. Clients from the rainbow are so welcome here. 🏳️‍🌈

Speciality in Type

Through my work at Adobe and my many relationships in the Type industry, I’ve cultivated a sub-speciality in Type. These are a few of my clients:

I coach Type design clients on business topics. I help them run their businesses more smoothly. Talk with me and we can discuss how I can help you make your business work the way you want it to.

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Chat with me

Whatever it is you’re going through, you don’t have to do it alone. You can book a chat with me with no obligation. Click here to check my availability and book a free introductory consultation.